About the Future Name and Home of the Yankee Air Museum
When the Yankee Air Museum moves into a preserved portion of the former Willow Run Bomber Plant (currently projected for early 2018, after the bomber plant is restored and renovated) it will become the National Museum of Aviation and Technology at Historic Willow Run. Until that process begins, however, the new name will be used primarily for fundraising and as a means of describing the new facility and exhibits to be created with funds raised through the “Save The Bomber Plant” Campaign. The existing Museum facility and organization will remain the Yankee Air Museum, and remain at its current location, until the new site in the Bomber Plant opens.
Following are some frequently asked questions about the future new name and identity:
Why is a new name needed?
An internal planning committee, the Vision and Strategy Group, worked for several months on storylines and exhibits for the new Museum. Over the course of its work, that group came to believe that a new name might be needed in order to call attention to the much larger— and more educationally ambitious—Museum that will be created in the Bomber Plant.
How was the new name developed?
Some potential names were proposed by the Vision and Strategy Group. Those names were tested with external focus groups by a well-regarded market research firm working on behalf of the Museum. The new name was then recommended to the Museum’s board of directors, and adopted.
What was the thinking behind the particular name that was selected?
Three elements of the new name are intended to send specific messages about our Museum’s rising ambitions, growing breadth, and historically significant location.
- National — this will be a national Museum; a unique venue that preserves and tells the story of the plant that best exemplified the World War II Arsenal of Democracy.
- Technology — our Museum has already moved beyond aviation history to include aviation-related, hands-on learning experiences, focused on underlying science and technology, as a means of engaging children and young adults with STEM (Science, Technology, Engineering and Mathematics) subjects.
- At Historic Willow Run — the Willow Run Bomber Plant is an important historic site, the best-known World War II war production plant, the topic of many books, and the place where the original Rosie the Riveter, Rose Will Monroe of Pulaski County, KY, did her riveting.
When can I get merchandise with the new name and logo?
National Museum of Aviation and Technology at Historic Willow Run merchandise will go on sale to the general public when the new facility opens in 2018. Beginning in late 2015, however, supporters of the “Save The Bomber Plant” Campaign will have an opportunity to acquire special donors-only merchandise. Look for details on the Campaign website, www.SaveTheBomberPlant.org.
Will the “Save The Bomber Plant” Campaign now also get a new name?
No, the Campaign will not get a new name. “Save The Bomber Plant” is a compelling name that has helped us achieve high visibility with both the media and the public. Achieving comparable visibility using something new would require an expenditure of time and money that we would prefer to invest in the project itself. The Campaign is now evolving to focus more on raising the money needed to create the new Museum’s facilities and exhibits, and less on preserving the building itself.
What is the legal status of the new name?
The new name is a DBA under which the Museum will do business. The legal entity and name used on official filings will remain the Yankee Air Force, for both administrative convenience, and as a means of recognizing the Museum’s proud heritage while honoring the Yankee members who played such important roles in its growth and development.
To make this vision a reality, your contribution is more critical than ever.
Give generously at www.SaveTheBomberPlant.org, or by clicking the big red "Donate Now" button below.